Glance Media Solutions / Services
Performance Marketing
Put your media budget behind a focused plan. We build and improve paid campaigns around clear objectives, relevant creative and reliable measurement.
Put your media budget behind a focused plan. We build and improve paid campaigns around clear objectives, relevant creative and reliable measurement.
Who this service is for
For businesses generating enquiries, launching an offer or growing online sales. We begin with the customer journey and tracking foundations so campaign decisions can be tied to meaningful actions.
What we can deliver
Account and funnel review
We assess your offer, landing pages, existing campaigns and available data, then define campaign objectives and an initial testing plan.
Google and Meta campaign setup
Audience research, keyword structure, ad copy and creative requirements are brought together into campaigns suited to the agreed channels.
Tracking and landing page recommendations
We define conversion events and review measurement quality. Consent tools, development and landing page production are scoped as needed.
Optimisation and reporting
We review spend, search terms, audiences and creative performance, then document changes and learnings against agreed business metrics.
How we work
- Assess: review your offer, budget, audience and readiness to convert paid traffic.
- Set up: configure campaigns, creative variations and agreed conversion tracking.
- Test: launch with a controlled plan and monitor delivery and tracking.
- Optimise: refine based on evidence, with regular reporting and budget discussions.
What you take away
A structured paid media programme with clear tracking, documented testing and decisions based on campaign evidence.
Scope, timing and investment
We prepare a tailored proposal after understanding your goals, current assets and priorities. It sets out deliverables, timelines, review rounds, responsibilities and fees. Third-party costs and additional work are identified separately so you can make an informed decision.
Frequently asked questions
Is advertising spend included in your fee?
No. Platform spend and agency management fees are separate unless your proposal explicitly states otherwise.
Can you guarantee leads or return on ad spend?
No. Results depend on your offer, audience, budget and conversion experience. We agree targets and report performance transparently.
Do I retain access to my ad accounts?
The preferred setup uses your business-owned accounts, with appropriate access granted to the team.
Let us talk about your performance marketing goals
Tell Glance Media Solutions where your business is today and what you want to achieve. We will help define a practical next step.
Connected expertise
